{"id":20520,"date":"2025-04-24T15:26:45","date_gmt":"2025-04-24T15:26:45","guid":{"rendered":"https:\/\/roldos.walaxia.cat\/?p=20520"},"modified":"2026-11-05T14:42:45","modified_gmt":"2026-11-05T14:42:45","slug":"3-coses-que-fem-diferent-a-roldos-media-i-per-que-marquen-la-diferencia","status":"publish","type":"post","link":"https:\/\/roldos.walaxia.cat\/es\/2025\/04\/24\/3-coses-que-fem-diferent-a-roldos-media-i-per-que-marquen-la-diferencia\/","title":{"rendered":"3 coses que fem diferent a Rold\u00f3s Media (i per qu\u00e8 marquen la difer\u00e8ncia)\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Rold\u00f3s Media no som una ag\u00e8ncia de mitjans qualsevol. Som una ag\u00e8ncia petita, s\u00ed. Per\u00f2 precisament per aix\u00f2, cada client \u00e9s gran. I aix\u00f2 es nota.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/roldos.walaxia.cat\/wp-content\/uploads\/blog\/im\/image-3.png\" alt=\"\" class=\"wp-image-7313\" style=\"width:634px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tens 3 maneres en qu\u00e8 treballem diferent&#8230; i que marquen la difer\u00e8ncia a les campanyes dels nostres clients:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Baixem al carrer per veure com es veu la teva campanya (literalment)<\/strong> L\u2019altre dia vam anar a fer una volta a Barcelona per comprovar cinc tanques publicit\u00e0ries abans que sortissin en campanya. Vol\u00edem assegurar-nos que es veien b\u00e9, que el tr\u00e0nsit era el que esper\u00e0vem, que l\u2019entorn no jugava en contra. En definitiva, que tot estava perfecte! Per\u00f2 de fet, han hagut altres ocasions en qu\u00e8 hem fet el mateix:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Com quan vam comprovar personalment una lona gegant a pla\u00e7a Catalunya per assegurar-nos que no quedava tapada pels arbres i la marca llu\u00efa perfecta.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O aquell cop que vam anar fins a Tarragona per revisar que la il\u00b7luminaci\u00f3 nocturna d&#8217;un opi destacava com estava previst.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I quan ens vam plantar davant del metro de Diagonal per verificar la visibilitat exacta d\u2019un cartell des del pas de vianants.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 no surt a cap informe, per\u00f2 forma part del nostre comprom\u00eds: cuidar cada detall com si la campanya fos nostra. I si cal trepitjar voreres per assegurar-nos, ho fem encantats.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Proposem m\u00e9s que mitjans amb abast: planifiquem com si f\u00e9ssim un vestit a mida.<\/strong> Quan ens arriba un br\u00edfing, no ens limitem a fer el t\u00edpic \u201ccombo\u201d de mitjans amb m\u00e9s audi\u00e8ncia.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Per exemple, quan vam recomanar a una marca gourmet centrar la seva estrat\u00e8gia en revistes especialitzades en gastronomia i podcasts sobre alta cuina, perqu\u00e8 necessitaven refor\u00e7ar credibilitat i exclusivitat.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O quan per una marca d&#8217;esport urb\u00e0 vam apostar pel patrocini d&#8217;esdeveniments locals i influencers de proximitat, generant una connexi\u00f3 real amb la seva comunitat.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tamb\u00e9 recordem la campanya en qu\u00e8 vam triar nom\u00e9s tanques publicit\u00e0ries properes a escoles per a un client que volia arribar espec\u00edficament a fam\u00edlies joves.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Com aquell cop que vam decidir posar publicitat a bosses de farm\u00e0cies per a un client del sector de la tercera edat, assegurant-nos arribar directament al p\u00fablic objectiu.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O quan, per a una marca d&#8217;alimentaci\u00f3 infantil, vam buscar un circuit espec\u00edfic de mupis propers a parcs infantils, maximitzant la visibilitat en llocs clau per a pares i mares.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sabem que no totes les campanyes necessiten arribar a tothom, sin\u00f3 a alg\u00fa molt concret, i de la millor manera. Aqu\u00ed \u00e9s on entra la planificaci\u00f3 de mitjans feta amb cap\u2026 i amb cor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Som r\u00e0pids. Per\u00f2 sense sacrificar la qualitat.<\/strong> Les nostres oficines de Passeig Sant Joan s\u00f3n un bullidor d\u2019idees i agilitat. Quan ens arriba un br\u00edfing, el cap es posa a treballar i el teclat treu fum.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Com quan vam entregar una proposta urgent en menys de 24 hores per a una marca tecnol\u00f2gica que tenia una oportunitat inesperada de sortir a TV i r\u00e0dio.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O quan en un sol dia vam reorganitzar tota la planificaci\u00f3 digital per a una marca de moda que necessitava reaccionar r\u00e0pidament a una tend\u00e8ncia viral.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I aquella vegada que vam resoldre en poques hores una reubicaci\u00f3 estrat\u00e8gica d&#8217;anuncis a premsa per adaptar-nos a una not\u00edcia d\u2019actualitat.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El coneixement que tenim de cada mitj\u00e0, la relaci\u00f3 amb els suports, i els nostres processos ens permeten lliurar propostes en temps r\u00e8cord, per\u00f2 amb la mateixa cura com si tingu\u00e9ssim dues setmanes per pensar-les.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 ens encanta. I als nostres clients, tamb\u00e9.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Rold\u00f3s Media no som una ag\u00e8ncia de mitjans qualsevol. Som una ag\u00e8ncia petita, s\u00ed. Per\u00f2 precisament per aix\u00f2, cada client \u00e9s gran. I aix\u00f2 es nota.&nbsp; Aqu\u00ed tens 3 maneres en qu\u00e8 treballem diferent&#8230; i que marquen la difer\u00e8ncia a les campanyes dels nostres clients:&nbsp; 1. Baixem al carrer per veure com es veu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-20520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"A Rold\u00f3s Media no som una ag\u00e8ncia de mitjans qualsevol. Som una ag\u00e8ncia petita, s\u00ed. Per\u00f2 precisament per aix\u00f2, cada client \u00e9s gran. I aix\u00f2 es nota. Aqu\u00ed tens 3 maneres en qu\u00e8 treballem diferent... i que marquen la difer\u00e8ncia a les campanyes dels nostres clients: 1. 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