{"id":20227,"date":"2023-04-05T10:35:35","date_gmt":"2023-04-05T10:35:35","guid":{"rendered":"https:\/\/roldos.walaxia.cat\/?p=20227"},"modified":"2026-11-05T14:42:40","modified_gmt":"2026-11-05T14:42:40","slug":"branded-content-y-transmedia-story-telling","status":"publish","type":"post","link":"https:\/\/roldos.walaxia.cat\/es\/2023\/04\/05\/branded-content-y-transmedia-story-telling\/","title":{"rendered":"Branded Content y Transmedia Story Telling"},"content":{"rendered":"<p>Este mes de marzo, he tenido el placer realizar el curso de Branded Content &amp; Transmedia Story Telling de IAB de la mano de <a href=\"https:\/\/www.linkedin.com\/in\/eduardopradanos\/?originalSubdomain=es\">Eduardo Pradanos, fundador y Director Creativo de la agencia FLUOR<\/a>, \u00a0como profesor principal.<\/p>\n<p>Hemos tenido invitados de lujo, como <a href=\"https:\/\/www.linkedin.com\/in\/anagomezgarcia\/?originalSubdomain=es\">Ana G\u00f3mez Garcia<\/a>, cont\u00e1ndonos el proyecto Transmedia de BBVA \u201cAprendemos Juntos\u201d o <a href=\"https:\/\/www.linkedin.com\/in\/eva-santos-bouzas-1b47a17\/?originalSubdomain=es\">Eva Santos de Delirio &amp; Twain<\/a> explicando su campa\u00f1a de Guerrilla de DAZN.<\/p>\n<p>Ha sido un curso emocionante, muy interesante, y sobre todo muy recomendable para todos los que tengamos algo que ver en el proceso de elaboraci\u00f3n de contenidos y comunicaci\u00f3n de marcas propias o de clientes.<\/p>\n<p>\u00bfDe qu\u00e9 se trata el Transmedia Story Tellin? Pues bien, tal como Eduardo Padanos nos relata en \u201cLa nueva Biblia transmedia\u201d, se trata de contar una historia con un eje principal, en distintas plataformas, con contenidos independientes y aut\u00f3nomos, pero que cuanto mayor sea el n\u00famero de plataformas donde consumimos el contenido, mayor es nuestra inmersi\u00f3n en la historia. Otro aspecto fundamental de la narrativa transmedia, es que nuestros espectadores, deben poder interactuar y colaborar de alguna forma en la elaboraci\u00f3n de nuestros contenidos, ya que ellos deben ser parte importante de nuestro relato. Tambi\u00e9n los relatos deben estar conectados entre s\u00ed de alguna manera, para que sea f\u00e1cil viajar entre ellos.<\/p>\n<p>\u00bfCu\u00e1les pueden ser estas plataformas? Puede ser una web, un evento, un podcast, un documental, un videojuego, o cualquier otro formato que nos permita contar una historia.<\/p>\n<p>Antes de comenzar a trazar nuestra narrativa transmedia, debemos tener en cuenta los siguientes puntos para crear contenidos coherentes y alineados con la marca.<\/p>\n<ul>\n<li>Cuales el el <strong>objetivo<\/strong> de nuestra campa\u00f1a: Reposicionarnos, Abrir un mercado nuevo, Incrementar ventas\u2026.<\/li>\n<li>Cu\u00e1l es nuestro <strong>prop\u00f3sito <\/strong>como marca<\/li>\n<li>Definir las <strong>necesidades de nuestro p\u00fablico<\/strong> objetivo<\/li>\n<li>Cu\u00e1l es nuestro <strong>posicionamiento<\/strong> de marca respecto a nuestros competidores<\/li>\n<\/ul>\n<p>Con estos aspectos claros, podemos comenzar a pensar en un concepto creativo o eje principal alineado con estos aspectos y que nos permita alcanzar nuestro objetivo.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6510\" src=\"https:\/\/roldos.walaxia.cat\/wp-content\/uploads\/blog\/Br\/Branded-Content-Transmedia-Story-Telling.png\" alt=\"\" width=\"632\" height=\"348\" \/><\/p>\n<p>Desde <a href=\"https:\/\/www.roldos.es\/\">Rold\u00f3s Media<\/a>, te invitamos a reflexionar sobre estos aspectos de tu\/tus marcas, y si tienes la oportunidad, a realizar el curso ya que sin duda no te dejar\u00e1 indiferente.<\/p>\n<p>Carolina Santiago<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este mes de marzo, he tenido el placer realizar el curso de Branded Content &amp; Transmedia Story Telling de IAB de la mano de Eduardo Pradanos, fundador y Director Creativo de la agencia FLUOR, \u00a0como profesor principal. Hemos tenido invitados de lujo, como Ana G\u00f3mez Garcia, cont\u00e1ndonos el proyecto Transmedia de BBVA \u201cAprendemos Juntos\u201d o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[29,26],"tags":[],"class_list":["post-20227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-on-line","category-roldos"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Este mes de marzo, he tenido el placer realizar el curso de Branded Content &amp; Transmedia Story Telling de IAB de la mano de Eduardo Pradanos, fundador y Director Creativo de la agencia FLUOR, como profesor principal. Hemos tenido invitados de lujo, como Ana G\u00f3mez Garcia, cont\u00e1ndonos el proyecto Transmedia de BBVA \u201cAprendemos Juntos\u201d o\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"alex@walaxia.cat\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/roldos.walaxia.cat\/es\/2023\/04\/05\/branded-content-y-transmedia-story-telling\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.5\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Rold\u00f3s - Rold\u00f3s\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Branded Content y Transmedia Story Telling - Rold\u00f3s\" \/>\n\t\t<meta property=\"og:description\" content=\"Este mes de marzo, he tenido el placer realizar el curso de Branded Content &amp; Transmedia Story Telling de IAB de la mano de Eduardo Pradanos, fundador y Director Creativo de la agencia FLUOR, como profesor principal. 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