{"id":20107,"date":"2022-06-10T09:07:55","date_gmt":"2022-06-10T09:07:55","guid":{"rendered":"https:\/\/roldos.walaxia.cat\/?p=20107"},"modified":"2026-11-05T14:42:39","modified_gmt":"2026-11-05T14:42:39","slug":"advance-tv-y-cross-device-advertising","status":"publish","type":"post","link":"https:\/\/roldos.walaxia.cat\/es\/2022\/06\/10\/advance-tv-y-cross-device-advertising\/","title":{"rendered":"Advance TV y Cross Device Advertising"},"content":{"rendered":"<p>La Publicidad digital en Smart TVs ha abierto un mundo de posibilidades enorme para cualquier estrategia de marketing digital.\u00a0La hibridaci\u00f3n de un medio como la televisi\u00f3n en un entorno digital consigue crear unas posibilidades publicitarias sin precedentes.<\/p>\n<p>El panorama Audiovisual y el consumo de contenidos ha cambiado mucho en los \u00faltimos a\u00f1os y la aparici\u00f3n del VDO (Video on demand) ha incrementado su penetraci\u00f3n hasta un 68% en tan solo 6 a\u00f1os. No solo tenemos m\u00faltiples opciones para consumir contenidos, sino que podemos consumirlos en todos nuestros dispositivos.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-6230\" src=\"https:\/\/roldos.walaxia.cat\/wp-content\/uploads\/blog\/11\/11111111.png\" alt=\"\" width=\"1024\" height=\"578\" \/><\/p>\n<p>Advance TV, permite a los anunciantes realizar Cross Device Advertising, adaptando los formatos de sus anuncios a cada tipo de audiencia, y al dispositivo que utilizan en cada caso.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6229\" src=\"https:\/\/roldos.walaxia.cat\/wp-content\/uploads\/blog\/22\/22222222222.png\" alt=\"\" width=\"1024\" height=\"581\" \/><\/p>\n<p>Cada perfil de audiencia, consume diferentes contenidos, pero ahora tambi\u00e9n podemos adaptar nuestras comunicaciones teniendo en cuenta el dispositivo que utilizan para ello.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6227\" src=\"https:\/\/roldos.walaxia.cat\/wp-content\/uploads\/blog\/44\/444444444444444.png\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<p>Llevamos tiempo comentando la ca\u00edda, lenta pero progresiva del consumo de TV, pero ahora la TV es un dispositivo donde podemos consumir, no solo TV convencional, sino tambi\u00e9n Youtube, Netflix, y otros contenidos digitales, por eso ahora todo se centra en el contenido y los dispositivos, ya que eso nos permite llegar a todas las audiencias con la m\u00e1xima segmentaci\u00f3n y afinidad posible. Observamos que la cantidad de horas de consumo son las mismas, solo hemos cambiado de contenido o de dispositivo con el que las vemos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6226\" src=\"https:\/\/roldos.walaxia.cat\/wp-content\/uploads\/blog\/55\/55555555555.png\" alt=\"\" width=\"1024\" height=\"575\" \/><\/p>\n<p>En este sentido, proveedores como Smartclip con la incorporaci\u00f3n de la HBBTV (Hibrid Broadband Broadcast TV) ofrecen soluciones Cross device integrales, que nos permiten, no solo hacer campa\u00f1as globales en todas las plataformas y formatos, sino controlar de una forma muy precisa la audiencia que impactamos, cu\u00e1ndo, d\u00f3nde, y con qu\u00e9 formatos, optimizando al m\u00e1ximo todas nuestras interacciones con nuestros clientes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6231\" src=\"https:\/\/roldos.walaxia.cat\/wp-content\/uploads\/blog\/00\/0000000000.png\" alt=\"\" width=\"1024\" height=\"575\" \/><\/p>\n<p>El perfil de consumidor de HBBTV est\u00e1 muy definido y entra dentro de los par\u00e1metros de la mayor parte de consumidores de nuestras marcas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6224\" src=\"https:\/\/roldos.walaxia.cat\/wp-content\/uploads\/blog\/77\/7777777777.png\" alt=\"\" width=\"1024\" height=\"575\" \/><\/p>\n<p>Desde Rold\u00f3s, os animamos a probar este tipo de campa\u00f1as con presupuestos ajustados, d\u00f3nde no necesitamos m\u00e1s que un objetivo, un target, y os dise\u00f1aremos una campa\u00f1a ad-hoc que sin duda os dejar\u00e1 totalmente satisfechos.<\/p>\n<p><strong>Carolina Santiago, Directora de Cuentas<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Publicidad digital en Smart TVs ha abierto un mundo de posibilidades enorme para cualquier estrategia de marketing digital.\u00a0La hibridaci\u00f3n de un medio como la televisi\u00f3n en un entorno digital consigue crear unas posibilidades publicitarias sin precedentes. El panorama Audiovisual y el consumo de contenidos ha cambiado mucho en los \u00faltimos a\u00f1os y la aparici\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[28],"tags":[860,861,80],"class_list":["post-20107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad-y-medios","tag-advance-tv","tag-crossdevice","tag-medios"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"La Publicidad digital en Smart TVs ha abierto un mundo de posibilidades enorme para cualquier estrategia de marketing digital. La hibridaci\u00f3n de un medio como la televisi\u00f3n en un entorno digital consigue crear unas posibilidades publicitarias sin precedentes. 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El panorama Audiovisual y el consumo de contenidos ha cambiado mucho en los \u00faltimos a\u00f1os y la aparici\u00f3n"},"aioseo_meta_data":{"post_id":"20107","title":null,"description":null,"keywords":null,"keyphrases":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-11-06 12:24:01","updated":"2026-11-06 12:24:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/roldos.walaxia.cat\/es\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/roldos.walaxia.cat\/es\/category\/publicidad-y-medios\/\" title=\"Publicidad y medios\">Publicidad y medios<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tAdvance TV y Cross Device Advertising\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/roldos.walaxia.cat\/es\/"},{"label":"Publicidad y medios","link":"https:\/\/roldos.walaxia.cat\/es\/category\/publicidad-y-medios\/"},{"label":"Advance TV y Cross Device Advertising","link":"https:\/\/roldos.walaxia.cat\/es\/2022\/06\/10\/advance-tv-y-cross-device-advertising\/"}],"_links":{"self":[{"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/posts\/20107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/comments?post=20107"}],"version-history":[{"count":1,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/posts\/20107\/revisions"}],"predecessor-version":[{"id":21069,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/posts\/20107\/revisions\/21069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/media\/20101"}],"wp:attachment":[{"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/media?parent=20107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/categories?post=20107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/tags?post=20107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}