{"id":19504,"date":"2018-10-17T11:59:58","date_gmt":"2018-10-17T11:59:58","guid":{"rendered":"https:\/\/roldos.walaxia.cat\/?p=19504"},"modified":"2026-11-05T14:42:32","modified_gmt":"2026-11-05T14:42:32","slug":"de-conferencia-con-amazon-start-with-the-customer-and-work-backwards-jezz-bezos-fundador","status":"publish","type":"post","link":"https:\/\/roldos.walaxia.cat\/es\/2018\/10\/17\/de-conferencia-con-amazon-start-with-the-customer-and-work-backwards-jezz-bezos-fundador\/","title":{"rendered":"De Conferencia con Amazon: \u201cStart with the customer and work backwards\u201d \u2013 Jezz Bezos, fundador"},"content":{"rendered":"<p>Hace unos d\u00edas asistimos a una Conferencia sobre el conocido <em>marketplace<\/em>, Amazon, <strong>\u201c\u00bfC\u00f3mo acercar tu marca a los usuarios de Amazon?\u201d, <\/strong>donde tuvimos la oportunidad de escuchar al Responsable de Amazon Advertising Spain y a la Responsable de Ventas del mismo.<\/p>\n<p><strong>\u00bfCu\u00e1l es la clave de su \u00e9xito?\u00a0<\/strong>Pensar siempre y primero en el consumidor y en la experiencia de su compra. Para ello, Amazon ofrece una serie de servicios focalizados principalmente en la p\u00e1gina de producto, el escaparate online de sus productos.<\/p>\n<p>Algunos ejemplos de los servicios que ofrece para las p\u00e1ginas de producto son: P\u00e1gina A Plus, en la que se profundiza a nivel visual en el producto a trav\u00e9s de videos, spots o im\u00e1genes y; Amazon Store, que se trata de una tienda virtual dentro de la misma plataforma.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4885\" src=\"https:\/\/roldos.walaxia.cat\/wp-content\/uploads\/blog\/Co\/Conferencia-Amazon.jpg\" alt=\"\" width=\"1600\" height=\"1200\" \/><\/p>\n<p>Destacamos algunos puntos interesantes de la Conferencia:<\/p>\n<ul>\n<li><strong>\u00ab<em>Start with the customer and work backwards<\/em>\u00bb &#8211; Jezz Bezos<\/strong>. Se basan siempre en la experiencia del consumidor, si es buena, generar\u00e1 m\u00e1s tr\u00e1fico porque volver\u00e1 a\u00a0Amazon\u00a0a buscar m\u00e1s productos, ese tr\u00e1fico genera la atenci\u00f3n de los \u00absellers\u00bb, es decir, los vendedores quienes tambi\u00e9n son responsables de que la \u00abexperiencia del consumidor\u00bb sea correcta.<\/li>\n<li>Los 3 pilares importantes: <strong>precio (m\u00e1s barato), selecci\u00f3n (m\u00e1s productos) y conveniencia (Amazon\u00a0Prime)<\/strong>. \u201c<em>To be earth&#8217;s most customer-centric company<\/em>\u201d, es la misi\u00f3n de\u00a0Amazon.<\/li>\n<li><strong>Cualquier marca puede vender en\u00a0Amazon\u00a0<\/strong>aunque su p\u00e1gina de producto debe cumplir unos m\u00ednimos: si el producto no tiene m\u00e1s de 3 estrellas los usuarios no entran a mirarla, tambi\u00e9n un m\u00ednimo de <em>reviews<\/em>, entre 10 o 15.<\/li>\n<li>Para que <strong>las marcas puedan vender en Amazon se tienen adaptar\u00a0<\/strong>formatos, log\u00edstica, informaci\u00f3n de sistemas, marketing. Un ejemplo comentado hac\u00eda referencia a una marca de <em>snacks\u00a0<\/em>de mascotas tuvo que adaptar la venta de sus barras que en offline funcionaba la venta por unidad y crear un pack mensual para que funcionar\u00e1 online.<\/li>\n<li>Adem\u00e1s, nos recuerdan la <strong>importancia de innovar en los canales tradicionales<\/strong>, como ejemplo tenemos su tienda \u201camazongo\u201d.<\/li>\n<\/ul>\n<p>En resumen, <strong>Amazon nos recuerda la importancia de conocer a nuestros clientes, estar atentos a sus necesidades\u00a0<\/strong>y saber adaptarnos a lo que nos piden con la mayor rapidez, eficacia e innovaci\u00f3n. Este \u00faltimo punto, la tecnolog\u00eda se convierte en el mejor aliado para la experiencia, la vinculaci\u00f3n m\u00e1s fuerte y fiel con el cliente. En <strong>Rold\u00f3s tomamos consciencia de todo ello para adaptarlo a nuestros servicios.<\/strong><\/p>\n<h6 style=\"text-align: right;\">Marta P\u00e9rez, Departamento Digital<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas asistimos a una Conferencia sobre el conocido marketplace, Amazon, \u201c\u00bfC\u00f3mo acercar tu marca a los usuarios de Amazon?\u201d, donde tuvimos la oportunidad de escuchar al Responsable de Amazon Advertising Spain y a la Responsable de Ventas del mismo. \u00bfCu\u00e1l es la clave de su \u00e9xito?\u00a0Pensar siempre y primero en el consumidor y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[29],"tags":[489,726,727],"class_list":["post-19504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-on-line","tag-amazon","tag-ecommerce","tag-marketplace"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hace unos d\u00edas asistimos a una Conferencia sobre el conocido marketplace, Amazon, \u201c\u00bfC\u00f3mo acercar tu marca a los usuarios de Amazon?\u201d, donde tuvimos la oportunidad de escuchar al Responsable de Amazon Advertising Spain y a la Responsable de Ventas del mismo. \u00bfCu\u00e1l es la clave de su \u00e9xito? 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