{"id":18699,"date":"2014-02-12T09:06:55","date_gmt":"2014-02-12T09:06:55","guid":{"rendered":"https:\/\/roldos.walaxia.cat\/?p=18699"},"modified":"2026-11-05T14:42:24","modified_gmt":"2026-11-05T14:42:24","slug":"la-inversion-publicitaria-en-2013","status":"publish","type":"post","link":"https:\/\/roldos.walaxia.cat\/es\/2014\/02\/12\/la-inversion-publicitaria-en-2013\/","title":{"rendered":"La inversi\u00f3n publicitaria en 2013"},"content":{"rendered":"<p>Este mes de <strong>febrero se present\u00f3<\/strong> en el Palau Robert de Barcelona <strong>el estudio de la Inversi\u00f3n Publicitaria del a\u00f1o 2013<\/strong>, que cada a\u00f1o viene realizando Arce Media. <strong>Resaltamos lo siguientes puntos<\/strong>:<\/p>\n<ul>\n<li><strong>En un contexto de descenso tanto del PIB<\/strong> espa\u00f1ol como del <strong>Consumo Privado<\/strong> \u2026<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.roldos.es\/blog\/la-inversion-publicitaria-en-2013\/attachment\/1\/#main\" rel=\"attachment wp-att-1066\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter  wp-image-1066\" title=\"1\" src=\"https:\/\/roldosdev.walaxia.cat\/wp-content\/uploads\/1.pn\/\/1.png\" alt=\"\" width=\"537\" height=\"299\" \/><\/a><\/p>\n<ul>\n<li>\u2026 <strong>la Inversi\u00f3n Publicitaria ha sufrido tambi\u00e9n un retroceso.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.roldos.es\/blog\/la-inversion-publicitaria-en-2013\/attachment\/2\/#main\" rel=\"attachment wp-att-1067\"><img decoding=\"async\" class=\"aligncenter  wp-image-1067\" title=\"2\" src=\"https:\/\/roldosdev.walaxia.cat\/wp-content\/uploads\/2.pn\/\/2.png\" alt=\"\" width=\"638\" height=\"339\" \/><\/a><\/p>\n<ul>\n<li>Todos los medios pierden inversi\u00f3n publicitaria, <strong>aunque TV e internet ganan participaci\u00f3n<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.roldos.es\/blog\/la-inversion-publicitaria-en-2013\/attachment\/3\/#main\" rel=\"attachment wp-att-1068\"><img decoding=\"async\" class=\"aligncenter  wp-image-1068\" title=\"3\" src=\"https:\/\/roldosdev.walaxia.cat\/wp-content\/uploads\/3.pn\/\/3.png\" alt=\"\" width=\"638\" height=\"337\" \/><\/a><\/p>\n<ul>\n<li>Mientras la inversi\u00f3n y los precios bajan en todos los medios, s\u00f3lo s<strong>ube la ocupaci\u00f3n y el n\u00ba de marcas en TV e internet<\/strong>:<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.roldos.es\/blog\/la-inversion-publicitaria-en-2013\/attachment\/4\/#main\" rel=\"attachment wp-att-1069\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1069\" title=\"4\" src=\"https:\/\/roldosdev.walaxia.cat\/wp-content\/uploads\/4.pn\/\/4.png\" alt=\"\" width=\"638\" height=\"329\" \/><\/a><\/p>\n<ul>\n<li><strong>Por sectores<\/strong>, el \u00fanico que ha mejorado es\u00a0<strong>la inversi\u00f3n publicitaria en Salud (+ 17.5% respecto al a\u00f1o anterior)<\/strong>. Los que peor se han comportado son Decoraci\u00f3n (- 24.1%), y Moda y Complementos (- 21.8%). <strong>La media ha ca\u00eddo un 10.1%.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Respecto a <strong>la previsi\u00f3n para 2014<\/strong>, <strong>Funcas<\/strong> (Fundaci\u00f3n de las Cajas de Ahorro) <strong>opina que se producir\u00e1 un crecimiento en el PIB del 1%, y de un 0.7% en el consumo de los hogares<\/strong>, cifra todav\u00eda baja ya que el crecimiento estable del consumo se producir\u00e1 cuando haya una disminuci\u00f3n del paro, que\u00a0 ha mejorado en el segundo semestre del a\u00f1o anterior, y se prev\u00e9 que apenas cambie en 2014, manteniendo el porcentaje actual.<span style=\"line-height: 28px;\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>Por ello, <strong>la previsi\u00f3n de la Inversi\u00f3n Publicitaria para 2014<\/strong> es pasar de 3.570 millones de euros a 3.625, o sea <strong>un crecimiento del 1.5%<\/strong> (la evoluci\u00f3n de la inversi\u00f3n en publicidad suele anticipar la evoluci\u00f3n de la situaci\u00f3n econ\u00f3mica general). Esta mejora no afectar\u00eda a los medios gr\u00e1ficos, que perder\u00edan participaci\u00f3n de mercado. La previsi\u00f3n por medios:<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.roldos.es\/blog\/la-inversion-publicitaria-en-2013\/attachment\/5\/#main\" rel=\"attachment wp-att-1070\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1070\" title=\"5\" src=\"https:\/\/roldosdev.walaxia.cat\/wp-content\/uploads\/5.pn\/\/5.png\" alt=\"\" width=\"638\" height=\"317\" \/><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.roldos.es\">En Rold\u00f3s<\/a> tenemos tambi\u00e9n unas expectativas de crecimiento de nuestra facturaci\u00f3n para 2014<\/strong>, <strong>como tambi\u00e9n hicimos en 2013 respecto al a\u00f1o anterior (+ 6.7%)<\/strong>. Ello es gracias a la cercan\u00eda que tenemos con nuestros Clientes, a la relaci\u00f3n de confianza y experiencia con los Medios, y a la profesionalidad de nuestros colaboradores.<\/p>\n<p><strong>Si quiere ponernos a prueba, contacte con nosotros en <a href=\"https:\/\/roldos.es\/es\/contactenos\">Rold\u00f3s<\/a><em>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este mes de febrero se present\u00f3 en el Palau Robert de Barcelona el estudio de la Inversi\u00f3n Publicitaria del a\u00f1o 2013, que cada a\u00f1o viene realizando Arce Media. Resaltamos lo siguientes puntos: En un contexto de descenso tanto del PIB espa\u00f1ol como del Consumo Privado \u2026 \u2026 la Inversi\u00f3n Publicitaria ha sufrido tambi\u00e9n un retroceso. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-18699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Este mes de febrero se present\u00f3 en el Palau Robert de Barcelona el estudio de la Inversi\u00f3n Publicitaria del a\u00f1o 2013, que cada a\u00f1o viene realizando Arce Media. Resaltamos lo siguientes puntos: En un contexto de descenso tanto del PIB espa\u00f1ol como del Consumo Privado \u2026 \u2026 la Inversi\u00f3n Publicitaria ha sufrido tambi\u00e9n un retroceso.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"alex@walaxia.cat\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/roldos.walaxia.cat\/es\/2014\/02\/12\/la-inversion-publicitaria-en-2013\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.5\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Rold\u00f3s - Rold\u00f3s\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"La inversi\u00f3n publicitaria en 2013 - Rold\u00f3s\" \/>\n\t\t<meta property=\"og:description\" content=\"Este mes de febrero se present\u00f3 en el Palau Robert de Barcelona el estudio de la Inversi\u00f3n Publicitaria del a\u00f1o 2013, que cada a\u00f1o viene realizando Arce Media. Resaltamos lo siguientes puntos: En un contexto de descenso tanto del PIB espa\u00f1ol como del Consumo Privado \u2026 \u2026 la Inversi\u00f3n Publicitaria ha sufrido tambi\u00e9n un retroceso.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/roldos.walaxia.cat\/es\/2014\/02\/12\/la-inversion-publicitaria-en-2013\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2014-02-12T09:06:55+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-11-05T14:42:24+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"La inversi\u00f3n publicitaria en 2013 - Rold\u00f3s\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Este mes de febrero se present\u00f3 en el Palau Robert de Barcelona el estudio de la Inversi\u00f3n Publicitaria del a\u00f1o 2013, que cada a\u00f1o viene realizando Arce Media. 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Resaltamos lo siguientes puntos: En un contexto de descenso tanto del PIB espa\u00f1ol como del Consumo Privado \u2026 \u2026 la Inversi\u00f3n Publicitaria ha sufrido tambi\u00e9n un retroceso."},"aioseo_meta_data":{"post_id":"18699","title":null,"description":null,"keywords":null,"keyphrases":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-11-06 11:31:21","updated":"2026-11-06 11:31:21"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/roldos.walaxia.cat\/es\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/roldos.walaxia.cat\/es\/category\/sin-categoria\/\" title=\"Sin categor\u00eda\">Sin categor\u00eda<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tLa inversi\u00f3n publicitaria en 2013\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/roldos.walaxia.cat\/es\/"},{"label":"Sin categor\u00eda","link":"https:\/\/roldos.walaxia.cat\/es\/category\/sin-categoria\/"},{"label":"La inversi\u00f3n publicitaria en 2013","link":"https:\/\/roldos.walaxia.cat\/es\/2014\/02\/12\/la-inversion-publicitaria-en-2013\/"}],"_links":{"self":[{"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/posts\/18699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/comments?post=18699"}],"version-history":[{"count":1,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/posts\/18699\/revisions"}],"predecessor-version":[{"id":20658,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/posts\/18699\/revisions\/20658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/media\/18700"}],"wp:attachment":[{"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/media?parent=18699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/categories?post=18699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roldos.walaxia.cat\/es\/wp-json\/wp\/v2\/tags?post=18699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}